The Atlanta Business Chronicle, Atlanta Board of REALTORS® and RealValuator.com held the 2nd Annual Atlanta Real Estate Summit. Over 300 were in attendance at the 90-minute event, which showcased an analysis of market trends from 2012, industry panel and keynote discussion of strategy and planning for 2013.
Highlights | Handouts | Presentation
2012 Market Stats and 2013 Forecast
Prudential Georgia Realty, President, CEO & Owner
Keller Williams Realty, The Rawls Group, Operating Partner
Ed Baker , Moderator
Atlanta Business Chronicle, Publisher
Sylvan Road Capital, LLC, Managing Director
Greater Atlanta Homebuilder's Association, Executive Vice President
D.S. Murphy & Associates, Owner
PNC Mortgage, A Division of PNC Bank, Senior Vice President, Southeastern Division
Atlanta Business Chronicle
Ed Baker has been Publisher of Atlanta Business Chronicle for 25 years, one of the country's largest business journals with over 200,000 readers each week. In addition to his local responsibilities, Ed is Chief Strategic Officer of American City Business Journals, the parent company.
Ed grew up in Atlanta and is very active in the community. He serves on the boards of the Metro Atlanta Chamber, Atlanta Convention and Visitors Bureau, Georgia Chamber of Commerce, Leadership Atlanta, Public Broadcasting Atlanta, Junior Achievement of Georgia, Georgia State University's Robinson College of Business, Atlanta Business League Foundation, Atlanta Sports Council and Georgia Minority Suppliers Diversity Council. He also serves on the University of Georgia and Mercer University's Board of Visitors.
Prior to joining the Chronicle, Ed was a senior executive in the advertising agency business, having worked on the launch of cellular for BellSouth, The Weather Channel, and Kawasaki Jet Ski at J. Walter Thompson and D’Arcy-MacManus Masius (D-MM).
A graduate of Georgia State University, Ed remains happily married to his high school sweetheart; they have one married son who works in advertising in Atlanta.
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Sylvan Road Capital, LLC
Oliver Chang is a co-founder and managing director of Sylvan Road Capital, an asset management firm focused on the buy-to-rent market. Oliver is a thought leader on the topic of institutional investments in distressed single-family housing, having served both investors and government agencies. His housing research is often cited in the media at outlets including CNBC, NPR, Reuters, Bloomberg, the Wall Street Journal and the Washington Post. Before co-founding Sylvan Road, Oliver served as Morgan Stanley’s Head of US Housing Strategy and is best known for correctly predicting the trajectory of home prices since 2007. He focused on all aspects of the housing market including home price dynamics, supply and foreclosure issues, demand and mortgage credit concerns, and the relationship between home prices and mortgage performance. Prior to this, Oliver served as a mortgage credit analyst and a home price derivatives trader. Oliver received a BS in Operations Research and Industrial Engineering from Cornell University and an MBA from Columbia Business School.
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Greater Atlanta Homebuilder's Association
Executive Vice President
David Ellis, CAE joined the Greater Atlanta Home Builders Association as Executive Vice President in May 2005. He has served over 20 years as an executive with local building industry organizations. David has been recognized by the National Association of Home Builders (NAHB) as the best new Executive Officer in the nation and was honored in 2003 as NAHB's Executive Officer of the Year. He is a past President of the Home Builders Association of Georgia Executive Officers Council and is the immediate past President of the NAHB Executive Officers Council. He serves as a Board member for HomeAid Atlanta, the Housing Institute, the Livable Communities Coalition, the Atlanta Neighborhood Development Partnership and the Southface Energy Institute. David graduated cum laude from Furman University with a B.A. degree in History. He has been married 22 years and has two beautiful girls, Lila (8) and Ansley (6).
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Prudential Georgia Realty
President, CEO & Owner
Daniel T. Forsman is a visionary with a passion for innovation and excellence. Under Dan's leadership, Prudential Georgia Realty has become the market leader for real estate companies in metro Atlanta. In the past three years, Prudential Georgia Realty has grown market share more than any other large brokerage. The company now leads the market in unit sales, buyer sales and listing inventory. He is known for listening carefully to the needs of his agents and delivering innovative solutions that help them provide the highest level of value to their clients and customers. Prudential Georgia Realty is recognized nationally as a leader for innovations in marketing, technology, strategy and business process improvements.
Dan was the inventor of TeamBuilder™ and DreamBuilder™. TeamBuilder™ is an agent incentive program that rewards agents and employees for registering and recruiting other productive agents. DreamBuilder™ is an agent benefits program including heathcare benefits, 401K and many other services. These programs were so successful that Prudential is now rolling them out across their entire real estate network.
Forsman is widely recognized by his peers in real estate and the business community. Dan has been awarded many personal honors – although he is quick to give the credit to his agents and employees. Forsman and Prudential Georgia Realty associates believe in giving back to the communities they serve, supporting many worthwhile initiatives such as Habitat for Humanity, March of Dimes and The Sunshine Kids, an organization that helps children with cancer.
Dan Forsman lives what he believes... "Climb the ladder of success, take your family with you and enjoy the ride!" He is married with four children, and enjoys his active home life.
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D.S. Murphy & Associates
D. S. Murphy & Associates is a leading provider of real estate valuations in the Southeast for owners, lenders, investors and those needing an objective opinion of value. Established in 1996, D. S. Murphy & Associates is owned and managed by D. Scott Murphy, an SRA designated appraiser, he has been appraising residential real estate for 24 years and is a member of the Georgia Real Estate Appraisers Board appointed by Georgia Governor Sonny Perdue. Scott is also a frequent speaker and nationally recognized authority on mortgage fraud prevention.
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Keller Williams Realty, The Rawls Group
You don't have to be around Shaun Rawls long to realize that what matters most to him is what helps his agents succeed. He's an extremely connected principal, and as genuine and effective a leader as you'll find anywhere. He truly loves succeeding through others. After many years as one of Atlanta's top real estate agents, Shaun accepted the invitation to open Keller Williams' first office in Georgia. With true entrepreneurial spirit coupled with the model Keller Williams has to offer, he built the businesses from scratch. In a few short years, Shaun grew one office with 27 agents to six Atlanta market centers with more than 1,000 real estate professionals. Perhaps even more impressive is that Shaun's market centers alone have given back over millions of dollars to agents in his company's agent friendly profit sharing system. Shaun says, "I'm part of a system that truly recognizes the efforts of agents in the real estate industry, and we prove it every day by sharing company profits with those whose reputations contribute to company growth and profitability."
Shaun is accessible and committed; his zeal to see agents reach their full potential attracts the area's top talent to the Rawls Group. Each week, he devotes time to mentoring and one-on-one coaching. He believes that providing positive accountability relationships is crucial to the overall performance of his agents, as well as the reputation of his companies.
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PNC Mortgage, A Division of PNC Bank
Senior Vice President, Southeastern Division
Joe Treinen is 20 year mortgage industry and banking veteran. Joe’s passion is centered around helping grow sustainable homeownership. Joe leads PNC Mortgage’s retail sales efforts in the southeast. Joe began is mortgage lending career in the early 90s as a bank retail loan officer and quickly given more responsibility to build and lead high performing teams of responsible loan officers to serve the important needs of the communities in which he serves. His background includes strategy development and execution, leading change, talent acquisition, and leadership development.
Joe studied marketing and finance at the University of Cincinnati where he earned a bachelor’s degree before completing his MBA at Xavier University. Joe lives with his wife, Tonya and their four children in Charlotte, North Carolina.
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Metro Atlanta Chamber of Commerce
Sam A. Williams was named president of the Metro Atlanta Chamber of Commerce in 1997. His first priority was to develop a post-Olympic agenda for the region. Williams assembled the best business and civic minds in metro Atlanta, creating a team that determined the chamber's priorities: quality jobs, quality of life, balanced growth and service to members.
After studying the issues associated with creating a strong economy, Williams focused the chamber's economic development initiatives on creating quality jobs in the technology sector. The chamber launched the "Industries of the Mind" campaign to grow and retain high-tech workers and businesses. The campaign successfully recruited 85 companies to the metro area and created more than 10,000 new technology jobs.
Williams oversees the chamber's efforts to attract business in key industry sectors, including biosciences, logistics and telecommunications. He spearheaded the formation of the chamber's industry-specific task forces of community and business leaders that provide recommendations on marketing metro Atlanta as a top relocation site for companies.
Williams has successfully identified improvements for the area's transportation system, public education, and air and water quality. Under his leadership in 1998, a region-wide task force of business, academic and environmental leaders organized to propose a regional approach to transportation planning and management. As a result, the Georgia Regional Transportation Authority was created.
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